I have a strong interest in lifestyle and consumer public relations. As an intern for Dowal Walker, a beauty communications agency in London, I was backstage at London Fashion Week. I monitored industry coverage and assembled press clippings to identify trends for lifestyle clients including La Roche-Posay and Vichy.
At Small Girls PR in New York, I crafted a media pitch for HelloFlo, an empowering online resource regarding feminine hygiene and women’s wellness. I contacted press and oversaw guest lists in preparation for a cocktail festival with more than 400 attendees.
Currently, I’m an account supervisor for Allen Hall Public Relations, a student-run PR agency within the School of Journalism and Communications. I am constructing a strategic PR plan and building a media list with my team to generate awareness for an author’s book promotion.
As a social media coordinator for the Eugene YMCA, I also use Instagram, Twitter, and Facebook via Hootsuite to inform the public about upcoming activities. I will graduate as a public relations major from the University of Oregon in June.