Kanye West: The man, the myth, the legend

All eyes are on Kanye West with what is certainly a huge PR stunt. Recently, the rapper announced his damage in debt: $53 million. That’s no small number, but I’m not sure we should really feel sorry for the guy. His wife, Kim Kardashian, is worth $88 million alone. So why all the fuss, Kanye?

West’s album, The Life of Pablo, was set to drop on February 14th. He performed on Saturday Night Live and used Twitter to promote his new material. Things became slightly confusing when he announced that the album is only available on Tidal, a paid subscription music service. Then, Kanye didn’t hesitate to ask millions of Twitter followers to subscribe to Tidal if they wished to hear the new release. Finally, he chose not to sell the album for another week, which has everyone scratching their heads.

In pure Kanye fashion, that wasn’t the end of it. “Please pray we overcome,” West tweets regarding his $53 million debt. Next, he tweeted Facebook founder and CEO Mark Zuckerberg, asking for a $1 billion dollar investment in his work. If you think it couldn’t get any more random, it does. His following revelation tweet says, “After realizing he [Kanye] is the greatest living artist and greatest artist of all time.” Take a look at his humble words below:

Screen Shot 2016-02-19 at 9.51.54 PM

In September of last year, West announced his decision to run for president in 2020. The majority interpreted it as a joke, but the news arrived when there wasn’t much buzz about the rapper, signifying that it was definitely a PR stunt. That being said, asking Zuckerberg for such a favor via social media isn’t completely out of character, but it is an odd choice. Understandably, Zuckerberg has yet to respond. If Kanye truly needs the money, I assume a close celebrity friend would be willing to help out. While calling out Facebook’s CEO is a bizarre stunt, he has successfully grabbed everyone’s attention during a convenient promotional moment.


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